Auerbach's, Salt Lake City, Utah


Auerbach's on the corner of State Street and 300 South in Salt Lake City


Auerbach's Street Floor


The Third Floor of Auerbach's main store

F. Auerbach & Bros. (Auerbach’s)
State Street and 300 South
Salt Lake City, Utah

DA 8-8188     


SALT LAKE STORE DIRECTORY

Downstairs
Tea Rooms • Snack Bar • Auerbach’s Bargain Basement

Street Floor
Fine Jewelry • Jewelry • Hosiery • Slipper Bar • Cosmetics • Cosmetics • Handbags • Gloves • Scarves • Accessories • Street Floor Sportswear • Candy Corner • Camera Shop • Men’s Shop • Men’s Sportswear • Men’s Furnishings • Men’s Shoes • Town & Campus

South Mezzanine
Housewares • Hardware • Gift Wrap Desk

Second Floor
Dress Salon • Town Shop Dresses • Coat Salon • Town Shop Coats • Fur Salon • Sportswear • Foundations • Lingerie • Slimwear • Custom Fashions

Third Floor
Salt Laker Shop • Salt Laker Coats • Salt Laker Hats • Daytime Shop • Sorority Shop • Jr. Realities • Young Colony • World of Fashion • Fashion Galleria • Crystal Room • Maternity

Fourth Floor
Holiday Trim Shop • Silver • China • Glassware • Gift Shop • Gourmet Center • Notions • Domestics • Draperies • Fabrics • Wall Decor • Stereo & TV • Records & Radios • Stereo & TV • Record Bar • Books

Fifth Floor
Children’s • Infant’s • Girl’s • Boy’s Shop • Pre-Teens • Miss Teen • Children’s Shoes • Toys • Sporting Goods • Stationery • Sporting Goods • Trophy Room




BRANCH STORES

Ogden (L. R. Samuels 1968)

Fashion Place (1972)
Murray

110,000 sq. ft.





Cottonwood Mall (1976)

58 comments:

  1. As a child, my Mother would to take me to Auerbach's many, many times over the years growing up. I feel like I know every square inch of the store spending so much time there tagging along behind my Mother as she shopped, and later shopping there myself. I haven't thought about this store in many, many years and I was thrilled to find these photos online. They bring back many memories of happier days spent with my Mother. Thank you for making these images available.

    ReplyDelete
  2. Thank you for your kind comments. It pleases me to know that people remember places like this. There are more photos of Auerbach's on line, but I have misplaced the address. I will post some more here, in hopes of enriching your memories. Check back in a week or so.

    Many of us have similar memories of our local shopping experiences with parents, and memories of how these stores enriched our daily lives. I never visited Auerbach's, but it seems as though it was quite unique and I for one am glad people remember it fondly.

    ReplyDelete
  3. I, as well, followed behind my Mother as we shopped at Auerbachs. To a little girl in the fifties and sixties, that store was a dream. The plush carpets, the pillars, the stunninly beautful women who worked in the Chrystal Room. Even an elevator girl! How many times did I have cream cheese and datenut sandwiches in that tiny, long, narrow snack bar? Thanks for the photos. Please let me know where to view more. Auerbachs is truly one of my fondest childhood memories!

    ReplyDelete
  4. In addition to all the Depts shown above were those “behind the scene”. The fur vault, Victory basement, addressograph, management offices, lay-away, employee cafeteria, advertising, billing, window display, quiet room, receiving and delivery docks, shopping service, personnel, etc, etc. Anyone care to reminisce and fill in those areas and services I didn’t write. I worked at Auerbach’s back in the 1960s and the most important part of Auerbach’s success were the employees’. Can anyone contribute names and depts. worked, Memorable moments; humorous, scandalous; benevolent; epic romance or failed/tragic romance; marriages; gripes, satisfaction; intrigue and so on. My name is Brett Fossett and I was proud and happy to work there. Back in those days it seemed that half the people in SLC had worked there at one time or other.

    ReplyDelete
  5. My grandmother, Hannah Pennock is the woman who taught Auerbachs how to make authentic English Fish 'n' Chips. Evidently she ate there, was dismayed by their orignal version, and marched right back into the kitchen to show them how to do it right. She used halibut, never cod. Hannah had emigrated from England to Salt Lake City, and was a prominent society woman and accomplished cook. OF COURSE we always had to stop at their restaurant and have some. My aunt, Thora Sorensen, was the adorable, smiling lady in the package pickup area for years. Thora and her brother, Bill, were the only two of 8 children born in England. Auerbachs is a dear memory! Joni Hilton

    ReplyDelete
    Replies
    1. I really remember the fish and chips in the downstairs cafe. My birthday was during the Christmas holidays and that was my special choice. I have the warmest memories of Auerbach's and miss it so much. There is nothing like driving downtown with my grandparents to this magical store. The curving ramp up the parking terrace with the Auerbach's logo and seagulls was wonderful. We always parked on the floor that was red velve, gold and crystal chandeliers. Christmas was special and Auerbachs was Christmas magic in the purest form!! Love and miss it and the magic it held for children!!

      Delete
  6. Dear Joni:

    Thank you for the very, very interesting story. I have a friend who was born in England, and his family members whom I have met sound like your grandmother and aunt. Such personalities were an integral part of the allure of our lost department stores . . . something that really couldn't be conveyed in newspaper ads or even the archives that remain. I am very grateful for people like you who have shared these memories with everyone.

    BAK

    ReplyDelete
  7. Oh how I loved Auerbachs first floor at Christmas time! The hustle and bustle of everyone, walking through the doors into cosmetics, beautifully decorated for the holidays is one of my favorite memories. I loved going to Auerbachs, my grandma, Merle Conners, worked there for years in Ladies Dresses. She would take us to lunch in the basement restaurant, buy us Stride-Rite shoes, and always slipped us a quarter or two for candy. There were always Auerbachs boxes under our Christmas tree - and I have one small Auerbach box that belonged to my grandma that I have kept - it's a treasure!

    ReplyDelete
  8. In the 60's my mom would take me downtown to Auerbach's to buy something special. Later I worked at the Auerbach's at Fashion Place the summer between high school and college. Because I was a seasonal employee, I was assigned to the most obscure department, luggage. I learned everything there is know about Hartman luggage! I loved Auerbach's and miss this type of department store along with ZCMI.

    ReplyDelete
  9. Around Christmas time this year I was reminiscing with a friend about how wonderful shopping was as a girl in downtown SLC. No malls, of course not. My Mom would take my sister and I on a special trip downtown for Christmas. Of course her and my Dad would do the "santa" shopping without us, but there was always one day before Christmas when she would take us. We would walk from Auerbachs to The Paris and look at all the beautiful decorations. She would take us to lunch and then as it was getting dark in the late afternoon a trip to either Woolworth's or Kress's and she would let my sister and I pick out a toy or something special for ourselves apart from the loot we would get under the tree. Then it was a stop at one of the old nuthouses...for those that remember there used to be little shops that sold freshly roasted nuts. My favorite were the cashews. The city was alive with Christmas decorations. The song Silver Bells always brings back these memories for me. It makes me sad that we have lost that time. It was magical. Anyway, I thought about this again tonight and did a quick google search and found this site. Thanks so much for the pictures. It brought everything back to me.

    ReplyDelete
  10. Oh, how I miss the days of downtown department stores. Going with my babysitter to the 'door crasher' sales on Saturdays. Having the datenut cream cheese sandwiches for lunch. My mom worked for a brief time in the restaurant downstairs. I myself worked in jewelery for a time in the late 1970's. I happened upon this site and as I was reminiscing, my daughter happened by and commented on how beautiful the pictures were. Alas, my poor children never knew those great times.

    ReplyDelete
  11. Abbey, your comments are echoed by many people across our country when the topic of the great metropolitan department stores of our past comes up. It would also seem that Auerbach's is exceptionally well-regarded, concerning the number of comments that have come in to this site. This is remarkable, considering Auerbach's wasn't extremely large or famous. My supposition would be that it was simply highly regarded among its patrons. It would be hard to imagine a "big box" of today being remembered like that in the future, don't you think?

    ReplyDelete
  12. I have to happily echo the comments and memories of so many here. I, too, remember my mother taking me there as a child and young teen. They had a parking garage, didn't they? I also remember in the very early 60s when my cousin and I (she was so much older - by 2 yrs.!)would take the bus from 4th So. and 4th East "downtown". We always ate at the Tea Room (tuna fish sandwiches were a fav) and I have always remembered to this day those water pitchers! They were Fiestaware and now I have two replicas of them just b/c of this memory! Then we'd "bum around" (my grandmother's phrase) at The Paris Co., walk over to Woolworth's and Kress's and buy penny stuff, bobby pins, "lipstick" little coin purses, etc.from that wide counter where the staff stood inside - then often we'd catch a movie and then take the bus back home - once we walked! All this on less than $5.00. Auerbach's was Center Stage though and so beautiful - the red carpeting, the chandeliers, and all the pretty women who worked there. They had "lay-away" and those little metal embossed "charge cards". I am sure the prices were quite different from what we know today, too !! I was fascinated by the women who wrapped gifts and learned to love doing that myself all b/c of watching them!

    Thank you so very much for these pictures and comments. I've lived away in NY for well over 30 years (and hadn't been downtown SLC for several before that!) now and so wish there was a Time Machine where we could revisit and be flys on the wall of these wonderful places from our past just to "see" it all again with our eyes today.

    ReplyDelete
  13. I have wonderful memories of Auerbach's, especially their "Christmas Windows"! We, too, rode the bus from 13th South and 9th East to 'downtown' to Christmas shop. Auerbach's bargain basement was perfect for making our baby sitting money stretch far enough to get something for each of our 9 siblings and both parents. Wonderful site...thank you, thank you!

    ReplyDelete
  14. My sister and I both worked in the Display Dept. at Auerbach's. My husband's biological father owned the Restaurant. Such happy memories of Auerbach's. I agree, our kids have missed the wonderful opportunity of downtown shopping at luxurious stores. We would start shopping at ZCMI and walk down Main, through Kresses and stop for lunch and then to Paris and end at Auerbach's. We were always dressed up, which was part of the glamour.

    ReplyDelete
  15. Thank you for the kind comments. It seems as if Auerbach's is really, really missed, if the number and sentiment of the comments received are any indication.

    I am currently a work on a book about another sorely missed store, and it is so interesting, and ultimately saddening, to hear how people loved their jobs, or enjoyed the relationship they had with a store and its offerings, be they restaurants, events, employees, etc. We just don't have that anymore, nor the "experience" of shopping as it was when these places flourished.

    I miss it, too.

    BAK

    ReplyDelete
  16. What a treat to find this site. I sit here overlooking the city I grew up in so many years ago. I look to where Auerbach's once stood to simply remember. My father, Charles (Chick) Morzelewski, worked for Auerbach's for over 50 years, he was their carpenter and I imagine built many of the cabinets shown in the photos. My mother also worked there in the marking room where they tagged all the merchandise coming into the store. My sister worked in the boutique and I worked in wrapping one Christmas season. We grew up in Auerbach's, it provided for our family. I am grateful to have the memories of such a fine establishment, and to has this opportunity to reminiss.

    ReplyDelete
  17. Thank you for sharing your memories, Lonnie! I continue to be amazed, at how many people fondly recall Auerbach's. This in spite of the fact that it is not exactly a household name, and it was probably one of the smaller department store companies worthy of remembrance. It must have been really special, and also, your comment about the store "providing for your family" is apt. No one can say that about working in retail today with much confidence.

    My own family had a similar relationship to The Champion Spark Plug company, with relatives on both sides working there for many years, and my father even taking over his brother's job after he retired, and my dad had lost employment with the firm he was with for over 31 years. The Stranahan family, who owned "Champion's," as it was known, had to be one of the most honorable and generous owners of such a large scale operation. They provided me with a merit scholarship to attend university, and at my mom's funeral, a friend told me "Mr. Stranahan told us, if we worked for him, he would take care of us. I did work hard, but now, I couldn't ask for anything more in retirement. He did what he said."

    It is interesting to me, that your last name is of Polish origin . . . I had an uncle (whose name was Czeslaw) but was known as "Chick" to everyone.

    Again, your comments are appreciated.

    Bruce

    ReplyDelete
  18. If you follow this link, you will find more pictures of Auerbach's interior. I like the exquisite millwork, and this must have been your father's artistry as well? Perhaps you've seen it already, but it's always worth a look.

    http://content.lib.utah.edu/cdm4/results.php?CISOOP1=all&CISOBOX1=auerbach%27s&CISOFIELD1=CISOSEARCHALL&CISOOP2=exact&CISOBOX2=&CISOFIELD2=CISOSEARCHALL&CISOOP3=any&CISOBOX3=&CISOFIELD3=CISOSEARCHALL&CISOOP4=none&CISOBOX4=&CISOFIELD4=CISOSEARCHALL&CISOROOT=/UU_Photo_Archives&t=a

    Bruce

    ReplyDelete
  19. ARGGGHHHH I just wrote the longest comment ever and lost it.
    I will try again. LOVE your site here. I used to work at Auerbachs in the display department and I loved every minute.
    Christmas was beautiful at the store, and it took months to accomplish, starting in June when display staff spent every break and lunch crafting either wrapped boxes for escalator and cabinet top displays, christmas ornaments for the Crystal Room trees (styrofoam balls covered with velvet, satin, beads, pearls, etc), covering panels with velvet that fit exactly in the center most part of EVERY column. EVERY. COLUMN. )On Halloween evening the minute the store closed we started decorating beginning with the top and basement floors which were relatively simple.
    The second floor required a lot of work-the two trees at the base of the Crystal Room staircase were decorated with the contents of two appliance sized boxes full of the ornaments mentioned above. Each ball had to be securely wired to it's branch with absolutely no touching of a branch at the bottom. These trees were spectacular when Escalator ramps were decorated with trees and packages.And the columns with the millwork had their velvet panels attached.
    The first floor required garlands hung at the ceiling and draped across each aisle. These garlands started out as simple green garlands, over 6 grouped together to form a very fat base. Each garland had many many many boxes of white, red, and the color of the year's panels of shiny 6" and larger balls, hundreds of white glittered twigs, bows, and wheels of ribbons draped round and round the garland.
    The discouraging thing was after all this work to hear the customers say "WHAT??!! CHRISTMAS???! ALREADY????!!!"
    Little did they know. We just managed to get every floor, nook and cranny of all three stores, not to mention all of the trees for the parade of trees and the trim the tree shops, AND all the store windows finished just before Christmas. The day after Christmas EVERYTHING had to be removed in two days! Then we spent until February repairing, replacing, and repacking everything for the next year. This is one reason no one in the display department had their own trees at home taken down until March. No Time! No Time!
    It was a stellar store. I miss it even now.

    ReplyDelete
  20. I, too, must add my remembrances of Auerbach's (and Paris and Kress's. My mother took me shopping at Auerbachs basement for school clothes when I was in Junior High. My first "independent" shopping trip was done when I was about thirteen and took the bus into town (from Bountiful) to shop.

    Remember the lady with the mantilla's? She always had her hair back and beautiful combs in her hair.

    And that crazy parking structure, where the ramps went round and round. Quite challenging to a 'new driver,' but so much fun.

    ReplyDelete
  21. My aunt worked in the cosmetics department and after her death, I found a booklet that Auerbach's created for their 80 year anniversary. It's really nice to look at. It has 1864 - 1944 on the cover. Inside are loads of historic pictures from Fred Auerbach's first store in Rabbit Creek, CA to Brigham Young's bath house and more, up to 1944 in Salt Lake. Brings back the memories.

    ReplyDelete
  22. I have heard many stories of Auerbach's from my mother and grandmother. My grandmother Nettie worked in management if I remember correctly. My mom working in gift wrapping and the young men's department I believe. My mom and aunt both had modeled for advertisments also, i have a large copy of one of the black and white photos of my mom as a model, I love it! The had very fond memories of working in such a great place. When the store closed my family needed up with some of the decor that is still cherished. An old tobacco refrigerator from the old original Auerbach's, many crystals from the chandeliers, and matching chair and settee. My mom also has a few photos, including all the ones on this site, it was an anniversary book they had put together with many photos of different departments. I would like to send them in if they could be added to the blog.

    ReplyDelete
  23. Thanks for the offer. I would love to include them! you may contact me at bkopytek@comcast.net, and we can discuss how to go about it. Based on the number of comments, Auerbach's was very respected and is sorely missed.

    Bruce

    ReplyDelete
  24. One of my favorite things to do was to go "shopping" in Salt Lake City in the '60s, and Auerbach's was more or less the cornerstone of the trip, in that we always parked there and wandered out to Main Street, after going to Pembroke's, the Paris, and wonderful Yardstick Fabric Store. There was so much beauty in the windows of all these shops, and all along Main, clear up to ZCMI. I always thought it would be wonderful if a store such as Nordstrom, with so many "boutiques" within it, could have made a new Main Street shopping district by housing the separate boutiques in all the old stores, such as the pretty old jewelry and watch stores, and the place where Adrienne 'n Emilie were housed. A downtown is just not the same without window shopping, walking, and of course, lunch in Auerbach's Tea Room!

    ReplyDelete
  25. I am trying to locate any information on a shop located opposite of Auerbach's called Salt Lake Trunk Factory. I have a trunk from them and I am trying to find some history on it. If anyone has any information please email me at stacywhittum@yahoo.com

    ReplyDelete
  26. RE: the lady with the Mantilla---she worked in the cosmetic department and talked about being the reincarnation of Carmen Miranda. Loved. Her.
    The parking garage was used along with the Pink Room for a movie shoot (Harry Never Holds)
    and along with all the depts above and the ones added to by a poster, there was also the sign shop.

    ReplyDelete
  27. What a wonderful site. Brought back a flood of memories. As an eleven year old child I was mesmerized by Auerbach's in Salt Lake City. I distinctly remember their parking garage as well. Auerbach's was usually the where we went after spending some time at the ZCMI Center Mall in downtown Salt Lake City.(ZCMI Center was only one year old at that time) and oh so beautiful inside. Each August from 1976 to 1980 a week long trip was spent in Salt Lake City. Auerbach's was so elegant. I distinctly remember their logo and how that logo was printed on their shopping bags. Shopping in downtown Salt Lake in the mid seventies, what memories. After Auerbach's it was on to the Sears store also on Main street, then out to Fashion Place Mall.

    ReplyDelete
  28. I’ll comment here too about Auerbach’s. I grew up in Sandy, Utah and still remember going “downtown” with my parents to go the Sears store on 8th South and State( or 9th South)? And then on to Auerbach’s because my Aunt, Leona Hansen, was a seamstress there for many years. She was the “ritzy” part of the family but I have memories of short visits with her there since in the store since we weren’t allowed in the backroom. She was old enough that she had retired by the time the store first went into Fashion Place and I remember her saying once that it would never be the same.
    As I got older, in my teens, I would ride the bus with a friend to downtown and we’d go to the Uptown or the Rialto to see a movie and hit all the stores, Walgreen’s, Kress’s and a great music store that I’ve forgotten the name of.
    I miss those days, but to be honest, don’t miss shopping at malls.

    ReplyDelete
  29. I remember my mom always taking us to the basement cafeteria and having fish & chips served with coleslaw. It's strange how I can still remember going down the escalators and getting so excited.

    ReplyDelete
  30. I ran away from home once when I was about 11 or 12. Went to Auerbach's for Cream cheese and datenut bread- served in kind of a waxed paper- up in the narrow little snack bar. You could go all the way through and get to the beauty shop. I bought a dress for the junior prom using my Mom's little credit card.

    ReplyDelete
  31. Thanks so much for this article. My mother worked for Auerbachs when I was younger and I have fond memories of the store. That was so long ago. Its hard to imagine that its not here anymore. I used to enjoy so much just walking down the isles as a kid and playing in that enormous place. In my book its the most important furniture store in Salt Lake City and part of a rich history. Thanks again.

    ReplyDelete
  32. I grew up in the Salt Lake Area. My first memories of Aurbach's are from when I was very young. Sometime in the mid to late 40's we lived in Midvale. I would wake up in the mornings to the smell of bacon frying and the sound of the Orange Blossom Special coming from the radio. It was the theme music of Cousin Ray's Record Bar being broadcasted from the mezzanine of the Aurbach's Department store in downtown Salt Lake City. One of many fond memories of those times.

    After I graduated from Jordan High School I started attending the University of Utah. When my money ran out in February of 1962, I got a job with Edison Brothers Shoes selling ladies shoes in the Third Floor shoe department in Aurbach's. It was hard work for little pay but it kept me going. I have many fond memories of the place. It was an elegant and beautiful store. I was there in the summer of 1962 when the Salt Lake area experienced an earth quake that shook the building pretty well. I was just walking through a doorway from the stockroom to the selling floor when the doorjam suddenly hit me in the shoulder and knocked me back and forth in the doorway a couple of times. At first I thought I was dizzy or something. Then I realized I could hear the whole place rattling and I heard a scream from the floor above us and dishes breaking. It was all over in a couple of seconds and there was no major damage but it sure got our attention.

    I joined the Air Force in October of 1962 so that ended my days of working at Aurbach's. After I returned in 1966 I worked at the Telephone Company a few blocks north of Aurbach's and shopped there occasionally until I moved to California in 1973. I have lived in Michigan since 1984, but everytime I hear the Orange Blossom Special I think of what a lovely place the Salt Lake area was back then and that beautiful, dignified department store that I had the privilege to work in for a brief time.

    Thank you for keeping it's memory alive.

    ReplyDelete
  33. Thanks for your memories, Ken. That's why I maintain The Department Store Museum - these "beautiful, dignified" stores deserve to be remembered. Auerbach's, in the grand scheme of things, may not have been the biggest or most famous famous of North American department stores, but as your comment, and those above it, attest, it was appreciated way out of proportion to its size.

    I will be improving the exhibit before too long with new images and information sent by a contributor.

    Bruce

    ReplyDelete
  34. I remember the lady with the combs and mantillas! Her name was Mary or Maria. And after Auerbachs closed (what a tragedy that was), she worked at the Castleton's up on Foothill Boulevard. She was a lovely person.

    ReplyDelete
  35. Bruce, your blog is a delight! I was writing an email to some friends about Christmas gifting in our family and mentioned Auerbach's, which I googled and found your site.

    A particular Christmas memory of my family's "traditions" was a gift box from Auerbach's which was used for re-packaging gifts for many years. They made boxes sturdier in those days. Each year, it was like a secret raffle to see whose gift was wrapped in the infamous Auerbach's box. I might not remember the gift, but I'll always remember that box. Knowing my family, someone still has it, buried somewhere in the house.

    Shopping used to be a grand adventure. I wish stores like Auerbach's, ZCMI, and even Granite Furniture were still around to relive those childhood memories of watching the Christmas window displays.

    Thanks for helping me remember "the good ol' days".

    ReplyDelete
  36. Thanks so much for this article. My mother worked for Auerbachs when I was younger and I have fond memories of the store. That was so long ago. Its hard to imagine that its not here anymore. I used to enjoy so much just walking down the isles as a kid and playing in that enormous place. In my book its the most important furniture store in high point nc and part of a rich history. Thanks again.

    ReplyDelete
  37. I echo many of the comments posted here. I, too, have very fond memories of shopping at Auerbach's with my mom as a little girl. I am now writing my mom's history and it would not be complete without mentioning Auerbach's. I was looking for some photos to add to my story. Thanks for posting this and bringing back many more memories... love the good old days.

    ReplyDelete
  38. I recently discovered that my grandmother managed the Auerbach's sewing machine department about 1904, perhaps.

    Is Auerbach's Salt Lake City any relationship to Beatrice Fox Auerbach's family in Hartford, CT.?? (The famous G. Fox Department Store family).

    ReplyDelete
  39. Yes, they were from the same family.

    Bruce

    ReplyDelete
  40. Can you give more information regarding L.R. Samuel's and Auerbach's?

    Did the Auerbach's Co. purchase the L.R. Samuel's business and/or building?

    Years later, they changed the name to Auerbach's at Ogden location.

    You did point out (above), L.R. Samuel's as the branch store. Do you happen to know what the initials stand for? (Just curious.)

    Thanks.
    Sharon Anne



    ReplyDelete
  41. Back in the 1940's, when the Ogden location was known as L.R. Samuel's, my mother was one of their prominent Junior fashion models.

    I'm blessed to have about a 100 photos of her modeling photos. Half are print ads, with the L.R. Samuel's Logo. The rest are professional shots the ads came from.

    We've put together a 7 min. video w/ fun 40's music. To this day - the clothes are still mesmerizing - people say they love the video, and we think our mom is just beautiful.

    https://docs.google.com/file/d/0B2K-tLh5_pO3UjJYbXlvbi1mLXc/edit?pli=1

    Enjoy!
    Sharon Anne

    http://sharealikecooking.blogspot.com

    ReplyDelete
  42. Hello, Sharon Anne!

    Thank you for the link to your fascinating video. Your mom is lovely indeed, and I know that readers of this blog will enjoy seeing her model clothes from L. R. Samuels.

    Bruce

    ReplyDelete
  43. I will try to find more information about L.R> Samuels, but it may take a while. Check back!

    ReplyDelete
  44. Hello, I stumbled upon this blog post via google. I recently purchased my wedding dress from Deseret Industries at the Sugarhouse location in Salt Lake City (Deseret industries aka the D.I. is a thrift store). The dress was in an Auerbach's bag and came with the veil too. It was only $25! I have been wondering where it came from and how it ended up at the thrift store. It looks as if it has never been worn. You can view photos of the dress here: https://plus.google.com/photos/102032076803451452019/albums/5898056905014904417?authkey=CLKytOblhr6lugE

    I was raised in Utah and it makes me happy knowing my dress is a piece of Salt Lake's history. I am too young to have gone to Auerbach's, but both my grandmothers went there. Both have passed away many years ago, so I cannot ask either grandmother about the dress.

    ReplyDelete
  45. Thank you so much for these photos! I just finished reading 'My Loving Vigil Keeping' and had become quite curious about Auerbach's department store. These pictures show Auerbach's as even fancier than I had imagined!

    ReplyDelete
  46. Thanks so much for this site. My grandmother Agnes Stewart worked her way up from holiday gift wrapping, through advertising, to become Auerbach's general manager for many years. She retired in the early 60s. My mother had just discovered and huge box of letters written to her by my grandmother from the late 1940s through the late 9150's and they are FULL of Auerbach's stories with much info about other personalities including Fred Auerbach and Mr. Samuels. So much fun to read since I also made a career in retail.

    ReplyDelete
  47. Oh, now I know why I have so many early childhood memories that I thought were ZCMI and didn't match their pictures! It was the OTHER big local department store in town. And I see I'm not the only one who wishes department stores were still like this.

    ReplyDelete
  48. My wedding dress was purchased at Auerbach's in 1968. They took my picture and had it put in the paper for no extra charge. I also have a 11 x 14 print that was taken that day. I went shopping there on "Black Friday," with my parents and Aunt Virginia. Being from Fillmore, this was our one big shopping day to get ready for Christmas. Thanks so much for this site.

    ReplyDelete
  49. My Grandma Mildred Jackson worked at Auerbach's for years. When I was very tiny, she and my grandpa would take me to the toy department so I could look around. They would giggle as my eyes would light up as I examined everything and then I would say in my 1-yr-old voice: "Put it back." Then, I would move on to the next item on the shelf.

    I still remember my sweet grandma telling me how very particular she had to be about her hands and nails when she worked in hosiery there. She also mentioned a co-worker who was grumpy that my grandma could eat a piece of cake every day without gaining weight.

    I found a dress in a thrift store in CA that still had its Auerbach's tag on it. I will admit that I snatched it up and only recently parted with it. But I still have the tag. :)

    ReplyDelete
  50. Awesome blog! My family work at Auerbach's. It was our career center until it closed. My Grandfather Moroni Urry worked in delivery and the victory basement until he passed away when I was two. My father Gene Urry went to business school and worked his way up through accounting and when I started in 1970 he was the assistant controller to Mr Clark. He worked as the manager of the the Fashion Place and Cottonwood mall stores until the store closed.

    As I stated I started in 1970 at age 16 in the mail room. I would sort and deliver mail, print statements, address those infamous Este Lauder ads that came in the mail, and stamp the little metal charge plates you would use as a credit card. In 1972 my father told me to start looking for a different avenue of work because he was afraid the store was not on stable ground and would not be a good career choice so I became an Automotive Technician.

    Many fond memories and friends. A great place to work because everyone was pleasant and friendly as I made my mail runs.

    ReplyDelete
  51. Although I have always lived elsewhere, I do have memories of Auerbach's since my uncle Larry Johnson worked there for many years. He started in men's fassion but moved into other lines and spent most of his years in non-fashion goods. When our family visited Salt Lake City, we would often visit uncle Larry at the store for lunch or just to visit. When we were old enough to wander around downtown alone, my brother and I would go to the store on our own to visit.
    Since his office moved over the years we would just approach an employee and ask where Larry Johnson's office was. One time, we were told it was up behind the drapery department. Up there we asked and were told, no it is up by customer credit. At customer credit we were told, no, it was behind drapery. (Reminded us of a Shelly Bermann comedy routine. We laughed.) We finally asked if they would please use the house phone and call uncle Larry for us.
    Memories. Lynn

    ReplyDelete
  52. I have wonderful memories of this store and old downtown of the 60's and 70's. Miss this grand store. Always so beautiful. The customer service could not be beat. It didn't matter if you were a lady dressed to go to town, or a high school kid in jeans, you were treated the same way. Just found comments on another site about the store burning. I have no memory of this happening. Thought they just,sadly, went out of business. Can you shed some light on this?

    ReplyDelete
  53. Does anyone have more information on the sale of The Paris Company in 1969? Who bought the Paris, what was the price and what eventually happened to the chain?

    ReplyDelete
  54. I have an old family photograph of a cute little baby that i cannot identify. It is stamped with an Auerbach Company stamp which says they keep the negative so you can reorder. I wonder if this could be a route to identifying this cute guy??

    ReplyDelete
  55. I have an old family photo that was taken at Auerbachs. There is a stamp on the back that says they keep the negatives for reorder. I'm wondering if this could be a way to identify the cute baby in the photo?

    ReplyDelete
  56. I remember going to see my Great uncle who was 2nd in line just under Fred A Auerbachs I called him uncle Fred my great uncle's name was George Wayne Clark he passed on in the early 90s my family spent hours there to help sweep and to just help around after school that was a great place to be really friendly place

    ReplyDelete
  57. getting back from yesterday my uncle Wayne showed us the tunnels under the store we would go to the basement go thorough the storage doors and to the back door on State street side were the bathrooms were under the side walk on State street the tunnel is still there to this day it is a fitness place right now they just gave it a face lift the tunnels would go all over salt lake valley if I remember right Fred's bother Herbert is the one that choose that site and for the tunnels a long with Brigham Young Uncle Wayne like to help people if they were short on cash uncle Wayne and uncle Fred would let them have it cheaper then what the price was and all those who worked there were caring people they would help u find what u wanted even if it was in another part of the store thanks to all that made that store a great place to go all the workers and all the customers thanks again

    ReplyDelete

Comments