Hovland-Swanson, Lincoln, Nebraska





Until 1939, Hovland-Swanson
called 1222-1224 O Street home.

In August of 1939, Hovland-Swanson
occupied a new art-deco structure at
1240 O street downtown.


Twenty years later, Hovland Swanson moved into its
ultimate home at 1230 O Street, a sophisticated modern
building in the style of the times.


The 1959 facade of granite and limestone
was accented with ceramic mosaic panels
in an abstract pattern.

"Nebraska's Fashion Center."

Hovland-Swanson
1230 'O' Street
Lincoln, Nebraska


GR 7-9211



Street Floor
Jewelry • Handbags • Small Leather Goods • Belts • Gloves • Neckwear • Blouse Bar • Accessories • Hosiery • Cosmetics • Shoe Salon • Assembly • Sports Shop • Gift Gallery • Linen Shop • Stationery • Candy • Men's Shop

Second Floor
Misses' Dresses • Half-Size Dresses  Bamboo Room  Coats  Suits  Unique  "Just-Looking"  Millinery  Designer Shop  Fur  Salon  Bride's Shop  Foundations  Intimate Apparel  Personnel Office
Career Dresses • Coats • Suits

Third Floor
Beauty Salon • Tea Room  Credit Office  Cashier  Executive Offices 
Children's World Baby Shop • Toddler Shop • Little Miss Hovland Shop • Boys' Shop • Children's Shoes
Hi-Styler Juniors Junior Dresses • Junior Sportswear • Junior Coats
(56,000 s.f.)


Gateway
February, 1972
18,000 s.f.

Conestoga Mall
1974
Grand Island

Regency Fashion Square
Omaha
August, 1976
40,000 s.f.
Coming in due course.











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