Hovland-Swanson, Lincoln, Nebraska

Until 1939, Hovland-Swanson
called 1222-1224 O Street home.

In August of 1939, Hovland-Swanson
occupied a new art-deco structure at
1240 O street downtown.

Twenty years later, Hovland Swanson moved into its
ultimate home at 1230 O Street, a sophisticated modern
building in the style of the times.

The 1959 facade of granite and limestone
was accented with ceramic mosaic panels
in an abstract pattern.

"Nebraska's Fashion Center."

1230 'O' Street
Lincoln, Nebraska

GR 7-9211

Street Floor
Jewelry • Handbags • Small Leather Goods • Belts • Gloves • Neckwear • Blouse Bar • Accessories • Hosiery • Cosmetics • Shoe Salon • Assembly • Sports Shop • Gift Gallery • Linen Shop • Stationery • Candy • Men's Shop

Second Floor
Misses' Dresses • Half-Size Dresses  Bamboo Room  Coats  Suits  Unique  "Just-Looking"  Millinery  Designer Shop  Fur  Salon  Bride's Shop  Foundations  Intimate Apparel  Personnel Office
Career Dresses • Coats • Suits

Third Floor
Beauty Salon • Tea Room  Credit Office  Cashier  Executive Offices 
Children's World Baby Shop • Toddler Shop • Little Miss Hovland Shop • Boys' Shop • Children's Shoes
Hi-Styler Juniors Junior Dresses • Junior Sportswear • Junior Coats
(56,000 s.f.)

February, 1972
18,000 s.f.

Conestoga Mall
Grand Island

Regency Fashion Square
August, 1976
40,000 s.f.
Coming in due course.

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