J. L. Brandeis & Sons, Omaha, Nebraska




Brandeis, from its imposing Omaha headquarters,
dominated retail scene in the city, and much of
Nebraska as well.

Advertising image from 1921, when Brandeis expanded
by adding 2 floors and occupying space previously
let to private offices.
Brandeis . . . The Store That Has Everything

J. L. Brandeis & Sons
200 South 16th Street (at Douglas)
Omaha, Nebraska


342-8482




Basement
Shoe Repair • Brandeis Budget Store


Main Floor
Fine Jewelry • Watches • Jewelry • Clocks • Silverware • Repair Center • Handbags • Personal Leather Goods • Gloves • Main Floor Blouses • Main Floor Sweaters • Main Floor Sportswear • Easy Living Fashions • Patio Shop • Uniforms • Fashion Accessories • Neckwear • Main Floor Lingerie • Notions • Books • Stationery • Books • Optical • Camera Shop • Health and Beauty Aids • Candy • Bakery • Gourmet Shop • Liquor • Wines • Flower Shop • Stamp & Coin • Ticket Center • Religious Goods • Post Office • Men's Furnishings • Men's Sportswear • Tailored Sport Clothing • Safari Shop • Dusk-to-Dawn Shop • Tea Room • Edwardian Buffet • Pompeian Room • J.L.'s Attic


West Balcony
Chandler Shoes • Purse String Fashions • Size Wise Shop • Ski Shop • Maternity Wear • Gift Wrap


Men's Balcony
Men's Shoes • Men's Clothing • V.I.P. Shop (Formal Wear - Tux Rental) • Designer Shop • Paddock Shop • Stage Five Shop • Campus Shop • Smoke Shop • Barber Shop


Second Floor
Fashion Shoes • Sportswear • Top Shop • Tennis Shop • Swim Inn • Woman's World • The Place • Town Shop • Trend Shop • Young Trend • New Tempo • The Contempora Shop • Casualaire Shop • New Girl in Town • Saturday Night Shop • Coats • Suits • Fur Salon • French Room • Signature Shop • The Gallery • Millinery • Wig Boutique • Travel Service • Brandeis Bank • Customer Service Center


Third Floor
Lingerie • Foundations • Intimate Apparel • Sleepwear • Robes • Cameo Room • Maison Lorenzo Beauty Salon
Young Colony Junior Dresses • Junior Sportswear • Junior Swim Shops • Junior Coats and Suits • Pair Tree Shoes • Dam's Rib • Mademoiselle Jr. • Young Omaha Shop • Young Juniors


Fourth Floor
White/Elna Sewing Center • Fabrics • Pet Bazaar • Clinic Shoes • Fourth Floor Auditorium
Youth Center Infants' Wear • Childrens' Wear • 3 to 7 Boys' • Boys' Furnishings • Boys' Clothing • Campus Corner • Young Teens • Schoolgirls' • Children's Shoes • Campus Shoes


Fifth Floor
Famous Fifth Housewares • International Pantry Shop • Life Style Shops • Hardware • Garden Shop • Paint • China • Wedgwood Room • Glassware • Gifts • 12/25 Shop • Bridal Gift Registry • Home Entertainment Center • Appliances • Major Appliances • Sound Shop • Records


Sixth Floor
Linens • Bedding • Blankets • Bath Shop • Towels • Art Needlework • Curtains and Draperies • Carpet Center • Vacuums • Wedding Consultant • Trim-the-Home Shop


Seventh Floor
Furniture • Sleep Shop • Studio of Interior Design • Design Direction • Gallery • Lamps • Pictures and Mirrors • Rinehart-Marsden Portrait Photographers


Eighth Floor
Luggage • Sporting Goods • Bicycles • Toys • Educational Toys • Home Modernization Center • Summer Furniture • Business Interiors • Personnel




Ninth Floor
Offices


Tenth Floor
Brandeis Auditorium





Basement
Pet Bazaar • Hardware • Garden Shop • Paint • Sound Shop • Records • Home Entertainment Center  Brandeis Budget Store


Main Floor
Fine Jewelry • Watches • Jewelry • Clocks • Silverware • Repair Center • Handbags • Personal Leather Goods • Gloves • Main Floor Blouses • Main Floor Sweaters • Main Floor Sportswear • Easy Living Fashions • Patio Shop • Uniforms • Fashion Accessories • Neckwear • Main Floor Lingerie • Fashion Shoes • Notions • Books • Stationery • Books • Optical • Camera Shop • Luggage • Health and Beauty Aids • Stamp & Coin • Ticket Center • Religious Goods • Post Office • Men's Furnishings • Men's Shoes • Men's Sportswear • Tailored Sport Clothing • Paddock Shop • Stage Five Shop • Campus Shop • Smoke Shop


10th & 'N' Streets
The Food Basket Candy • Bakery • Gourmet Shop • Liquor • Wines • Flower Shop


Balcony
Men's Clothing • V.I.P. Shop (Formal Wear - Tux Rental) • Designer Shop


Second Floor
Sportswear • Top Shop • Tennis Shop • Swim Inn • Woman's World • The Place • Town Shop • Trend Shop • Young Trend • New Tempo • The Contempora Shop • Casualaire Shop • New Girl in Town • Saturday Night Shop • Coats • Suits • Fur Salon • French Room • Signature Shop • TheGallery • Millinery • Wig Boutique • Purse String Fashions • Size Wise Shop • Ski Shop • Maternity Wear  Lingerie • Foundations • Intimate Apparel • Sleepwear • Robes • Cameo Room  Cafeteria  White/Elna Sewing Center • Fabrics • Art Needlework

Young Colony Junior Dresses • Junior Sportswear • Junior Swim Shops • Junior Coats and Suits • Pair Tree Shoes • Mademoiselle Jr. • Young Omaha Shop • Young Juniors • Adam's Rib



Third Floor
Maison Lorenzo Beauty Salon • Portrait Studio • Sporting Goods • Bicycles • Toys • Educational Toys  Housewares • International Pantry Shop • Life Style Shops • China • Wedgwood Room • Glassware • Gifts • 12/25 Shop • Bridal Gift Registry • Linens • Bedding • Blankets • Bath Shop • Towels
Youth Center Infants' Wear • Childrens' Wear • 3 to 7 Boys' • Boys' Furnishings • Boys' Clothing • Campus Corner • Young Teens • Schoolgirls' • Children's Shoes • Campus Shoes


Fourth Floor
Fourth Floor Auditorium • Appliances • Major Appliances • Curtains and Draperies • Carpet Center • Vacuums • Wedding Consultant • Trim-the-Home Shop  Furniture • Sleep Shop • Studio of Interior Design • Design Direction • Gallery • Lamps • Pictures and Mirrors  Home Modernization Center • Summer Furniture • Cash and Credit Office • Personnel


Fifth Floor
Offices


Sixth Floor
Offices




Crossroads
October, 1960
72nd and Dodge
200,000 sq. ft.
The Crossroads Room
Snack Bar

Lincoln
January, 1964
1033 'O' Street
323,000 s.f.
Gold's Cafeteria
(Former Gold & Co. Store)

Grand Island
January, 1965
13 & Webb
70,000 s.f.
(former Wolbach Co. Store)


Southroads
August, 1966
Hwy. 73-75 and Brewster Rd.
130,000 s.f.
The Southroads Room

Baker Square
August, 1970
132nd and Center
32,000 s.f.

Columbus
July, 1972
2515 13th St. and 26th Ave.
9,000 sq. ft.



Westroads
October, 1972
102nd and Dodge
80,000 s.f.


Home Store
August, 1974
7500 Dodge

Conestoga Mall
1974
Grand Island
60,000 sq. ft.

Des Moines
August, 1975
Valley West Mall
163,000 s.f.

Council Bluffs
March, 1976
Midlands Mall
45 North Main St.
60,000 sq. ft.

Gateway Mall
July, 1977
Lincoln
102,000 sq. ft.


Coming in due course.

37 comments:

  1. did't Brandeis also have a branch at Westgate in Omaha also?

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  2. Brandeis had several budget stores throughout Omaha, including Westgate and the North store.

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  3. Where was the North store located? I was reading an article about the Brandeis sale to Younkers. The article mentions a store in Hastings and a smaller store downtown. What kind of stores were they?

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  4. Advertising indicates that the North store was opened in June of 1969 at 30th and Weber, sharing a building with a "Hinky Dinky" Market (!)

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  5. "The article mentions a store in Hastings and a smaller store downtown."

    I can't vouch for Hastings, but a few years after Brandeis closed the downtown store, they reopened a very small store on the main floor of the old store. It was just clothes, and I think it was just women's clothes.

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  6. The Hastings store was opened before Thanksgiving in 1985.

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  7. One of my favorite memories is throwing pennies in the flower fountain between the escalators in the crossroads. Is there a picture of it any where?

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  8. I've lived in Omaha my whole life (starting in 1980) and while I've always been familiar with the fabled Brandeis building downtown, I had no idea they had so many stores all over the place. Amazing! Thank you.

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  9. Oh, I should also note that my baptism outfit came from Brandeis, and it is still kept in the original box!

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  10. Marla Freads Steyer21 May, 2012 17:26

    I have so many memories of Brandeis, from childhood visits to the Christmas Windows to my many years of working at almost all the Brandeis stores. I worked in Display, decorating the very windows I loved as a child - - -my dream job! I also helped open the Des Moines store, and was the 1st Display Manager at the Council Bluffs store. Opening those stores was a great experience & a lot of fun! Originally, I was a teen model, working in the Jr Dept at the Crossroads (1972-1973), worked into Display then onto Sales Manager, Training Manager, and eventually Corporate Scheduling Director. Lots of friends, memories & life experiences!

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  11. Emil Brandeis, son of store founder Jonas Brandeis, was a company director and buyer for mens goods. In January 1912 he went to Europe, visiting his sister and buying merchandise for Brandies. Both he and the inventory he purchased sailed for New York in April aboard RMS TITANIC. Emil Brandeis was lost in the disaster, he was 48.

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  12. Hi, I was wondering if you have ANY idea where I could get the recipe for the small cinammon meltaway mints that used to be served at the candy counter in Brandeis? I would be soooo appreciative! Thank you!

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  13. Hi, I was wondering if you have ANY idea where I could get the recipe for the small cinammon meltaway mints that used to be served at the candy counter in Brandeis? I would be soooo appreciative! Thank you!

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  14. My Great Uncle Tony was the Brandeis Corporate head Electrician. When I was little, my Mother, Grandother and Grandma's Sisters would go shopping for Christmas and Uncle Tony would take care of me. Brandeis would have a living Nativity Scene complete with a Camel. Tony would take me to near the animals, but wouldn't show his face. Once, while changing a fixture, something happened which scared the camel, and it hated Tony. Camels can spit with fair accuracy, if Tony showed his face in the area, the camel would spit in his direction, often hitting otherwise innocent bystanders, so Tony would aviod the area.

    I remember the year that the camel had a baby and I got to stroke the baby's head. The Camel's hair was so soft...

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  15. Cinnamon meltaway mints? I used to buy 1/4 lb. of the assorted mint patties (pastel colored - pink, white, blue, green) and have been looking for a recipe for them ever since Brandeis (and later, Miller & Paine, which then sold them) closed. For a short time, Boomarang Burgers sold them (and advertised they had the original recipe), but they didn't last long. I, too, would soooooo appreciate any help!

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  16. We are trying to pull together a reunion of all the Brandeis buyers and above any ideas on how we can get connect with these people. The reunion is scheduled for Sept 28th 2013. Marcia

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  17. I loved Brandeis in Omaha. I shopped there all the time. What a great store. Jenny W

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  18. There was a discount Brandeis Store at Westgate Shopping Center,
    I was once the Display Manager there for a time, along with Bakers Square, and CrossRoads. Brandies was an amazing company, I learned so much from working there with some of the most talented
    people in Retail, Fashion, and Display. It's always bittersweet to read
    about Brandies.

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  19. I have recently inherited a fur coat labeled "Gold and Company" Lincoln, NE and cannot seem to find any information about it online. I am interested in learning about it's value and history of the store... and also wondering how my grandmother, who resided in Georgia all her life and only traveled outside the state once to visit New York, might have acquired it. Thanks for any information.

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  20. Was there a Brandies in Fort Dodge, IA

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  21. My father was the furniture buyer for Brandeis late thirties through 1949. I have the typed, signed contract between George Brandeis and my Dad dated 1940. His salary was $7,500 a year plus bonus's should he make certain goals. He opened his own furniture store in Missouri in 1949 and was very successful.

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  22. To the person attempting to arrange a reunion of buyers. I am not a buyer, but my father was a furniture buyer for George Brandeis. I have quite a bit of Brandeis memorabilia from the era of late 30's through the 40's. I would enjoy sharing it. I not sure how we can connect. I live in Missouri.

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  23. Does anybody have a photo of the fabulous fountain that was between the escalators at the crossroads mall?

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  24. I'm one of Brandeis line, or now a days Baer. It is still leaves me speechless seeing how touched so many still are to this day, when I was quite young when sold to Yonkers/Macy's. if a reunion on sellers is scheduled on the 28th of September, two days after my and what would have been grandmothers birthday, I would love to attend to hear more first hand stories. - thank you for allowing myself, sister and cousin the chance most never get... to get to truly know our family history.
    - John Alan Baer

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  25. When and where might the reunion be?

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  26. Is John Baer related to the now defunct, Stis, Baer, and Fuller Department chain of St. Louis?

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  27. I remember my grandma always had the nicest things in her home. They were gifts from her friends that worked at Brandeis. I'm curious as to what some of the brands gifts (wedding, home, xmas lines and gift items in general) I know they had those beautiful brass Beiderman ornaments, B&G and Royal Copenhagen plates and figurines too. Just wondering what some of the other brands they carried were.

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  28. @George Cline - I believe it was Styx Baer and Fuller, we have a delivery truck toy replica dark green that was from the late 40's or early 50's probably the latter.

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  29. To the Furniture buyer, I have a dresser with matching head and foot boards and would love to know more about them.they are marked as follows: J.L. Brandies Store [05 HAL or WAL

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  30. @Marianne - look inside a drawer, usually one of the top drawers, on the dresser for any identification or on the back of the case. Also on the back of the headboard. My dad was the furniture buyer through the forties so if the pieces were purchased in that era chances are my father bought them. Would love to see photos of your furniture.

    @Marianne - typo and I think it was Stix, Baer, and Fuller. Long gone as is the Famous Barr department store chain in STL.

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  31. Hi! I am working on my thesis about Omaha During WWII and was hoping to find some Brandeis advertisements from the war, specifically showing how fashion changed from the beginning of the war to the end. If you have any information, please contact me at becals9@gmail.com Thanks!

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  32. I just bought a old ruler at a sale that on 1 side read "J.L. Brandeis & Sons" and on opposite side reads "Billiken-The Wonder Shoe of the 20th Century". I wish there was a date on it. It is very interesting reading about the company.

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  33. @Mr Cline I would love to send you some pic my email is mtjajkt@gmail.com

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  34. Sara Cartwright - Just found the "Brandeis" mints I've been searching for for years - oliverscandies.com has the merrimint patties - including cinnamon at Christmastime. Happy eating!

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  35. Would anybody know what brand of kitchen utensils Brandeis sold? I had a pancake turner that I bought when I first got married in 1969. It lasted for almost 40 years, until the wooden handle finally split. The blade was stainless steel and it worked so well because the blade was very thin and easily slid under any type of food. I would love to find another like it.

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  36. About the only thing I can think of is to search the Omaha Herald on genealogybank.com. For details, you'd need a subscription, but it would save you a trip to the library where the newspapers are not searchable. Good luck finding anything sold in America today not made in China and not of a quality to match your 40-year old item. I still use my late mom's potato masher and it is at least as old as I am (55!)
    -Bruce

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  37. Wow!! Brandeis was where my mama frequently took me and my younger sister and brother for holiday dress up clothes. Riding the bus, more often than not, was a vital part of the experience. (This was before the era of 2-3 car owning households.) And, we were always excited about a trip downtown! Patent leather Stride Rite shoes, lace trimmed socks, white gloves, frilly dresses and pocketbooks for us girls and shirt, suit, tie and shoes for little bro. Also, no trip downtown was complete without lunch at Brandeis' "hamburger haven"--I can still smell the hamburgers and fries. Sometimes we'd catch a movie at the Orpheum before heading back home. Those were the days!!

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