M. Rich and Bros. Co.

Click the picture to

read a new history

of Rich's - A Southern

Institution, Published by

The History Press

Rich's 1924 building was an Italian-
Renaissance Palazzo which greatly
expanded the store from its prior
premises.

From 1935 to 1940, Rich's enlarged and remodeled its
store. This highly-idealized postcard view shows the For-
syth street side of the store as it appeared in 1939 and
conveniently ignores the fact that the ornate Atlanta Con-
stitution building occupied the Amabama and Forsyth
corner, here represented by a plain box.

The less-than-distinguished architecture
of the 1939 7th and 8th floor addition is
plainly visible in this view of Rich's at the
corner of Broad and Alabama Streets.

The 1953 Store for Men addition extended Rich's almost
to Hunter Street; the solid-wall portion was a 1939 addition
housing a smaller Store for Men.

The view from the corner of Forsyth and Hunter Streets
shows (from left) The back of the 1948 Crystal Bridge,
the 1939 store addition along Forsyth Street, the blank
back wall of the 1953 Store for Men, and a newer 1-story
portion which filled out the block.

The Crystal Bridge connected the Main
store (known as the Store for Fashion)
and the 1948 Store For Homes along
Hunter Street.

The 1948 Store for homes was a tall,
bulky brute of a building, enlivened by
an undulating wall of brick along
Hunter Street.

Adjacent to the Store for Homes was Rich's Service Building,
extending all the way to Spring Street.

Practically the rest of the block containing the Service Building
and the Store for Homes was filled by Rich's parking deck.

A view down Forsyth Street shows the
aptly-named Crystal Bridge Connecting
the Store for Fashoin and the
Store for Homes.

The Alabama Street side of the Store
for Fashion shows a blank wall and
vacant lot where the Atlanta Con-
stitution Buildign once stood.

M. Rich and Bros. Co. (Rich’s)
45 Broad Street S.W.
Atlanta, GA 30303  
             

DOWNTOWN STORE DIRECTORY (1,241,000 sq. ft.)

STORE FOR HOMES
Plaza Level Auditorium • Music Center • Television Center • Radio Center • Records • Major Appliances • Sporting Goods • Toyland • Plaza Grill


Street Floor Housewares • Small Appliances • The Cooking School • Casual Living • Lifestyle Furniture • Floor Care Center • Craft Shop •  Hardware • Paint • Grill Shop • Garden Shop • Trim the Tree Shop


Second Floor China • Glassware • Fine China •Figurine Gallery • Royal Copenhagen Shop • Georg Jensen Shop • Crystal • The Williamsburg Shop • Gifts • Table Linens • Bed Linens • Bath Linens • Bath Shop • Blankets


Third Floor Curtains • Bedspreads • Draperies • Decorative Pillows • Area Rugs • Broadloom • Piano and Organ Gallery • Pictures and Mirrors


Fourth Floor Modern Furniture • Early American Furniture • Sleep Center • Casual Furniture • Bedroom Furniture • Summer Furniture


Fifth Floor Dining Room Furniture • Living Room Furniture • Connoisseur Gallery • Interior Design Studio • Baker Gallery • Lamps • Chandeliers


STORE FOR MEN
Lower Level
Cockerel Grill
Street Floor Men’s Furnishings • Men’s Dress Shirts • Men’s Neckwear • Men’s Sweaters • Men’s Sport Shirts • Men’s Toiletries • Men’s Shoes • Men’s Hats • Men’s Accessories • Men’s Sportswear


Second Floor Men’s Clothing • Men’s Outerwear • Executive Shop • Men’s Sport Clothing • Designer Menswear • Campus Shop • Shop for Boys • Prep Shop


STORE FOR FASHION
Street Floor Watches • Fine Jewelry • Antique Silver Collection • Fine Silver Salon • Fashion Jewelry • Les Must de Cartier Boutique • Main Floor Sportswear • Hosiery • Hat Bar • Wig Salon • Slipper Bar • World of Beauty • The Parfumerie • Strictly Male • Luggage • The Candy Kitchen • Bakery • Gourmet Foods • Fashion Accessories • Gloves • Scarves • Small Leather Goods • Stationery • Business Machines • Adult Games • Electronics • Cameras • Greeting Cards • Street Floor Blouses • Street Floor Sweaters • Street Floor Sportswear • Notions • Personal Care

Mezzanine Customer Service • Alterations

Second Floor Children’s Shoes • Girl’s Lingerie • Girl’s Shop • Todller’s Shop • Infant’s Shop • Children’s Accessories • Teen’s Shop • Girl’s Accessories • The Shoe Box • Junior Lingerie • Young Junior Shop • Junior Sportswear • Junior Dresses • Junior Coats • Junior Shoes • Crystal Grill

Third Floor Active Sportswear • Millinery Salon • Fur Salon • Bridal Salon • Insight ‘80 • Fashion Coats • Contemporary Sportswear • Wood Valley Sortswear • Wood Valley Dresses • Wood Valley Sweaters • Wood Valley Blouses • Misses Sportswear • Misses  Dresses • Misses Traditional Dresses • Misses Traditional Sportswear • Fashion Shoe Center • Designer Shoe Salon • Young Sophisticate Shoes • The Shoe Cupboard • Contemporary Shoes • Etienne Aigner Shop •  The Shop for Pappagallo • Cafe III
Rich's Regency Shop Gallerie • Young Couture • Anne Klein • Calvin Klein • RSVP • Contemporary Attitudes • Collector’s Choice • Coats • Designer Sportswear • The Specialty Shop

Fourth Floor Miss Ansley Sportswear • Miss Ansley Dresses • Miss Ansley Casuals • Miss Lenox Shop • Misses’ Coats • All-Weather Coats • Daywear • Foundations • Robes • Sleepwear Shop • Loungewear • Lingerie Shop

Fifth Floor Singer Sewing Center • Fashion Fabrics • Art Needlework • Lady Ansley Dresses • Brookwood Shop

Sixth Floor Beauty Salon • Portrait Studio • Books
Drugs • Post Office • The Magnolia Room • Grill Room • The Little Auditorium

BRANCH STORES

Knoxville, TN (1955)
The Laurel Room Restaurant
Snack Bar

Lenox Square (1959)
333,000 sq. ft.
Magnolia Room
Br'er Fox Room



Belvedere Plaza, Decatur (1959)
85,000 sq. ft.

Cobb Center  (1963)
Smyrna, GA
174,000 sq. ft.
Magnolia Buffet

North DeKalb (1965)
Decatur, GA
177,000 sq. ft.
Magnolia Room
The Inn Between

Greenbriar (1965)
180,000 sq. ft.
Magnolia Room

South DeKalb  (1969)
Decatur, GA
176,000 sq. ft.
Magnolia Buffet










Perimeter Mall (1971)
204,000 sq. ft.

Cumberland (1973)
278,000 sq. ft.













Brookwood Village (1974)
Birmingham AL
196,000 sq. ft.

Century Plaza (1975)
Birmingham AL
60,000 sq. ft.

Southlake Mall (1976)
Morrow, GA
210,000 sq. ft.









Columbia Place (1977)
Columbia, SC
181,000 sq. ft.

Augusta Mall 
Augusta, GA (1978)
151,000 sq. ft.