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| Illustration of Capwell's store which opened to the public in August of 1929, replacing an earlier location built in 1912 |
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| Oakland's Quality Department Stores |
H. C. Capwell Co. (Capwell’s) (1889/1912/1929)
Broadway-Twentieth-Telegraph
Oakland, CA 94612
TEmplebar 2-1111
Basement
The Terrace Room Luncheonette • Post Office • Toys • Sporting Goods • Capwell’s Basement Store
Street Floor
Precious Fashion Jewelry 143 • Silverware 160 • Fashion Jewelry 141 • Hat Bar • Handkerchiefs • Hosiery 251 • Neckwear • Gloves 260 • Fashion Accessories 233 • Handbags 172, 173 • Leather Goods 171 • Cosmetics 120 • Fragrances 121 • Toiletries 124 • Sweaters 380 • Blouses 390 • Street Floor Sportswear 385 • Casual Shoes 423 • Women’s Shoes 421, 427 • Famolare Shoes 421 • Cameras • Stationery 200 • Candy • Books • Home and Business Machines 207 • Notions • Men’s Accessories 510 • Men’s Furnishings 511, 512, 514 • Men’s Sportswear 500, 506, 507, 517 • Men’s Active Sportswear 519 • Vanguard 520 • 20th & Broadway 525 • Men’s Clothing 508 • Men’s Hats • Men’s Shoes 540 • Boys’ Wear 550
Mezzanine
Repair • Travel Service
Second Floor
California Dresses 357 • Social Dressing 345 • California Sportswear 389, 383 • Active Sportswear 384, 386 • Casual Dresses • Town & Country Dresses 352 • California Coats 310 • Suits • Better Dresses 350 • Better Sportswear 393 • Better Coats 300 • Contemporary Sportswear 392 • Furs 400 • Millinery • Designers Gallery • Bridal Shop • Collegienne Shop 348, 374, 376 • Collegienne Sportswear 368, 371, 375 • Collegienne Coats • Collegienne Suits • Collegienne Shoes 421 • Beauty Salon • Sleepwear 444 • Shape Shop 448 • Lingerie 450 • Loungewear 480 • Infants’ Wear 461 • Toddlers’ Wear 465 • Girls’ Wear 471 • Girls’Accessories 464 • Teen Shop 475 • Children’s Accessories 469 • Children’s Shoes • Boys’ Wear 467
Third Floor
Merritt Shops Merritt Dresses 360 • Merritt Sportswear 381 • Merrit Coats and Suits • Merritt Women’s Dresses • Daytime Dresses • Uniforms • Maternity
Sewing Center • Art Needleworkr • Luggage 560 • China 651 • Glassware 632 • Gifts 280 • Table Top 61 • Housewares • Basic Housewares • Decorative Housewares 690 • Cookware 680 • Gourmet Shop • Kitchenware/Gourmet 670 • Small Electrics • Appliances • Lamps • Pictures and Mirrors • Lamps • Radios • Hi Fi • Televisions 706 • Records • Photograph Studio
Fourth Floor
Furniture 603, 605 • Casual Furniture 680 • Rugs 615 • Sleep Shop • Draperies • Curtains • Patio Shop
Fifth Floor
Roof Garden Restaurant
(500,000 s.f.)
The Terrace Room Luncheonette • Post Office • Toys • Sporting Goods • Capwell’s Basement Store
Street Floor
Precious Fashion Jewelry 143 • Silverware 160 • Fashion Jewelry 141 • Hat Bar • Handkerchiefs • Hosiery 251 • Neckwear • Gloves 260 • Fashion Accessories 233 • Handbags 172, 173 • Leather Goods 171 • Cosmetics 120 • Fragrances 121 • Toiletries 124 • Sweaters 380 • Blouses 390 • Street Floor Sportswear 385 • Casual Shoes 423 • Women’s Shoes 421, 427 • Famolare Shoes 421 • Cameras • Stationery 200 • Candy • Books • Home and Business Machines 207 • Notions • Men’s Accessories 510 • Men’s Furnishings 511, 512, 514 • Men’s Sportswear 500, 506, 507, 517 • Men’s Active Sportswear 519 • Vanguard 520 • 20th & Broadway 525 • Men’s Clothing 508 • Men’s Hats • Men’s Shoes 540 • Boys’ Wear 550
Mezzanine
Repair • Travel Service
Second Floor
California Dresses 357 • Social Dressing 345 • California Sportswear 389, 383 • Active Sportswear 384, 386 • Casual Dresses • Town & Country Dresses 352 • California Coats 310 • Suits • Better Dresses 350 • Better Sportswear 393 • Better Coats 300 • Contemporary Sportswear 392 • Furs 400 • Millinery • Designers Gallery • Bridal Shop • Collegienne Shop 348, 374, 376 • Collegienne Sportswear 368, 371, 375 • Collegienne Coats • Collegienne Suits • Collegienne Shoes 421 • Beauty Salon • Sleepwear 444 • Shape Shop 448 • Lingerie 450 • Loungewear 480 • Infants’ Wear 461 • Toddlers’ Wear 465 • Girls’ Wear 471 • Girls’Accessories 464 • Teen Shop 475 • Children’s Accessories 469 • Children’s Shoes • Boys’ Wear 467
Third Floor
Merritt Shops Merritt Dresses 360 • Merritt Sportswear 381 • Merrit Coats and Suits • Merritt Women’s Dresses • Daytime Dresses • Uniforms • Maternity
Sewing Center • Art Needleworkr • Luggage 560 • China 651 • Glassware 632 • Gifts 280 • Table Top 61 • Housewares • Basic Housewares • Decorative Housewares 690 • Cookware 680 • Gourmet Shop • Kitchenware/Gourmet 670 • Small Electrics • Appliances • Lamps • Pictures and Mirrors • Lamps • Radios • Hi Fi • Televisions 706 • Records • Photograph Studio
Fourth Floor
Furniture 603, 605 • Casual Furniture 680 • Rugs 615 • Sleep Shop • Draperies • Curtains • Patio Shop
Fifth Floor
Roof Garden Restaurant
(500,000 s.f.)
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Fremont
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Coming in due course.
