Hess Brothers, Allentown, Pennsylvania

Interested in Hess's?
You'll enjoy this book.

Behind Hess's 1930s Art-Moderne facade were multiple
buildings and the original hotel in which the store began in 1897

Although Hess's was well-suited to the Lehigh Valley
city of Allentown, it drove its buiness by making customers
feel as if they were shopping in a more sophisticated,
big-city store.


Hess's was famous for its Christmas displays, (including Pip
the Mouse), haute-couture fashion, and its overwhelming
flower shows that drew people from afar.



Hess Brothers (1897)
9th and Hamilton Streets
Allentown, Pennsylvania




Basement
Hess's Bargain Basement • Fashion Fabrics • Art Needlework • Sewing Machines • Books • Hess's Patio Restaurant

Main Floor
Fine Jewelry • Fashion Jewelry • Fashion Watches • Handbags • Small Leather Goods • Gloves • Belts • Neckwear • Accessories • Hosiery • Cosmetics • Fashion Shoes • Blouses • Sweaters • Misses' Budget Sportswear • Candies • Stationery • Office Equipment • Oasis Snack Bar
Store for Men Men's Furnishings • Men's Sportswear • Men's Slacks • Men's Shoes • Young Men's Sportswear • Men's Clothing • Men's Outerwear • University Shop

Second Floor
Misses' Budget Dresses • Misses' Sportswear • Misses' Dresses • Women's World • Fashion Coats • Better Sportswear • Designer Jeans • Better Dresses • Social Occasion Dresses • French Room • Bridal Salon • Fur Salon

Second Floor Annex
Hess's Marketplace • Lamps • Pictures and Mirrors • Fine Art Gallery • Portrait Studio • Beauty Salon • Trimmers

Third Floor
Bodyfashions • Sleepfashions • Loungewear
Junior World Junior Sportswear • Junior Dresses • Junior Coats
Infants' Clothing • Infants' Accessories • Infants' Furniture • Toddlers' Clothing • Girls' Accessories • Big Girls' Clothing • Little Girls' Clothing • Boys' Accessories • Boy's Clothing

Fourth Floor
Sheets • Blankets • Bedspreads • Pillows • Towels • Bath Shop • China • Glassware • Silver • Gift Gallery • Hostess Shop • Hoffritz Shop • Cookware • Bakeware • Small Appliances • Floor Care • Personal Care Appliances • Notions

Fifth Floor
Living Room Furniture • Occasional Furniture • Dining Room Furniture • Bedroom Furniture • Bedding • Easy Living Furniture • Appliances • TV Sets • Stereos • Radios • Records • Sporting Goods • Luggage • Toys

Fifth Floor Annex
Community Room • Special Events • Toyland (Christmas) • Festival of Trees & Pip the Mouse

(410,000 s.f.)





Nittanny Mall
2901 E. College Ave.
State College
1968
70,000 s.f.

Lancaster
101 North Queen St.
1971
180,000 s.f.
Palmer Park Mall
136 Palmer Park Mall
Easton
1971
122,000 s.f.


Westgate
2524 Schoenersville Rd.
Bethlehem
1973
107,000 s.f.

Hess's South
3300 Lehigh Street
1974
102,000 s.f.


Hess's North
MacArthur Rd, Whitehall
1975
102,000 s.f.


Quakertown
Richland Plaza
751 S. West End Blvd.
88,000 s.f.

Trexler Mall
Trexlertown
1976
54,000 s.f.

Doylestown
Doylestown Shopping Center
1976
56,000  s.f.

Lycoming Mall
Williamsport
1978
120,000 s.f.

Stroud Mall
Stroudsburg
1978
70,000 s.f.


Logan Valley Mall
Altoona
1978
105,000 s.f.

Frackville
Schuylkill Mall
1980
85,000 s.f.

Hess's was acquired by Crown American Realty Trust in 1979, and began to
swallow up many smaller department stores in the East and Middle south. The
store grew from 19 to 79 branches, but by 1990 was unprofitable.  This
exhibit focuses on the original, independent, Allentown-based Hess's, so well-
loved and remembered by its former customers.


Coming in due course.


Gimbel Brothers, Philadelphia, Pensylvania


Gimbels Original buildings on Market Street at 8th Street.


Gimbels 1925 Chestnut Street Building, on the corner of
8th and Chestnut; the original Market Street is to the left.


Read Michael Lisicky's excellent
book about Gimbels


Gimbel Brothers (1894)
Market Street
Philadelphia, Pennsylvania

WAlnut 2-9000


CENTER CITY STORE DIRECTORY

Subway Level
Gimbels Subway Store

Street Floor-Market
Fine Jewelry • Diamond and Watch Center • Silver • Clocks • Costume Jewelry • Real Thing Jewelry • Handbags • Gloves • Leather Accessories • Famous Fashion Hosiery • Slipper Bar • Raintique • Umbrellas • Accessories • Neckwear • Handkerchiefs • Blouses • Sweaters • Sportswear One • Juniors One • Millinery • Hair Accessories • Street Floor Lingerie • Shoe Salon • Casual Shoes • Notions • Candy Center • Gimbel's Book Store • Stationery
Men's Store Men's Furnishings • Men's Accessories • Men's Sportswear • Men's Sport Shirts • New Attitudes

Street Floor-Chestnut
Gift Shop • Pure Foods • Candy Center • Bakery • Smoke Shop

Second Floor-Market
Towels • Sheets • Blankets • Bedspreads • Linens • Bath Shop • Sewing Machines • Fabrics • Cameras • Sporting Goods
Men's Store Men's Clothing • Men's Outerweat • Men's Shoes • Men's Hats

Second Floor-Chestnut
Lingerie • Daywear • Foundations • Sleepwear • Loungewear • Daytime Dresses • Uniforms • Maternity • House and Town Dress Shop

Third Floor-Market
Young World Infants' Shop • Infants' Furniture • Tot's Shop • Toddlers' Shop • Girls' Shop • Girls' Underwear • Teens' Shop • Young Deb Accessories • Boys' Shop • Children's Shoe Salon

Third Floor-Chestnut
Spectator Sportswear • Misses' Blouses • Misses' Sweaters • Active Sportswear • Gimbels-by-the-Sea • Trend Sportswear • Contemporary Sportswear • Women's World • Misses' Dresses • Misses' Coats • Women's Coats • Dress Collection • Pace Setters • Self Expression • Variations on a Theme • Society Hill • Coat Salon • Fur Salon • Bridal Salon • Millinery Salon • Silver Salon for Beauty
Junior World Junior Dress Shop • Junior Sportswear • Junior Coats

Fourth Floor-Market
Modern Housewares • Small Electrics • Personal Care • Floor Care • Major Appliances • Hardware • Garden Shop • Color Bar • Mirrors • Pictures • Picture Framing • Lamps • Apartment/Department • China • Pottery • Glassware •

Fourth Floor-Chestnut

Fifth Floor-Market
Curtains • Draperies • Venetian Blinds • Upholstery Fabrics • Sun Colony • Summer Rugs • Broadloom Carpeting • Oriental Rugs • Home Cleaning Center • Select-at-Home Service

Fifth Floor-Chestnut
Uncle Wip's Toyland • Art Supplies

Sixth Floor-Market
Bedroom Furniture • Slumber Shop • Scientific Sleep Shop • Dining Room Furniture • Modern Furniture • Clubwomen's Center

Sixth Floor-Chestnut
Living Room Furniture • Occasional Furniture Corner • Upholstered Furniture • Maple Furniture • Interior Decorating Studio • Gimbels Home Planning Center • Travel • Customer Lounge • The Gimbel Auditorium

Seventh Floor-Chestnut

Seventh Floor-Market
Television Headquarters, USA • Music Center • The Gimbel Restaurant


BRANCH STORES

Cheltenham Shopping Center (1955)
Cheltenham & Ogontz Avenue
250,000 sq. ft.





Upper Darby (1957)
69th & Walnut Street
210,000 sq. ft.






Northeast (1958)
Bustleton and Cottman Avenues
240,000 sq. ft.
The Butter Bowl






Moorestown Mall (1963)
Camden, NJ
203,000 sq. ft.










King of Prussia (1966)
Plaza at King of Prussia
172,000 sq. ft.








Harrisburg East Mall (1969)









Lancaster (1970)
Park City Mall
194,000 sq. ft.

Oxford Valley Mall (1973)
Langhorne
172,000 sq. ft.




Granite Run (1974)
Media

Lit Brothers, Philadelphia, Pennsylvania




"A Great Store in a Great City"


Lit Brothers store, stetching from 7th to 8th Streets
 along Market Street in Philadelphia

The Corner of Market and 7th streets,
showing the 7-story 1919 addition to Lit Brothers

Lit Brothers (1891)
701 East Market Street
Philadelphia, Pennsylvania


First Floor South
Fine Jewelry Centre, Dept. 331• Jewelry, Dept 131 • Silverware, Dept. 136 • Handbags, Dept 136 • Gloves, Dept 180 • Hosiery, Dept 184 • Rainwear, Dept 135 • Notions, Dept 115 • Cosmetics, Dept 130 • Drugs and Toiletries • Candy Shop, Dept 301 • Stationery, Dept 138 • Sporting Goods, Dept 125


First Floor North
Shoe Salon, Dept 195 • Naturalizer Shoes, Sept. 190 • Men's Shoes, Dept. 196 • Children's Shoes • First Floor Sportswear, Dept 113 • Blouses, Dept 112, 114 • Sweaters, Dept 113 • Fabric Centre, Dept. 100  • Table Linens, Dept. 106 • White Sewing Machine Centre, Dept. 333


First Floor - Seventh Street
Men's Furnishings, Dept 150 • Men's Sportswear, Dept. 139 • Boys' Furnishings, Dept 153


Second Floor - Lits Fashion Centre
Misses' Dresses, Dept 160 • Casual Shop, Dept 187 • Daytime Dresses, Dept 199 • Women's Dresses, Dept 163 • Better Dresses, Dept 175 • After-Five Dresses, Dept. 103 • The Corner Shop • Misses' Sportswear, Dept 159 • Active Sportswear, Dept 161 • Coats, Dept 156 • Pant-Coats, Dept 174 • Suits, Dept 164 • Better Coats, Dept 176 • Millinery Salon, Dept 988 • Fur Shop, Dept 312 • Lingerie, Dept 107, 109, 110 • Sleepwear, Dept 108 • Leisurewear, Dept 198 • Bras and Girdles, Dept 181 • Auditorium
Children's World Infants', Dept 185 • Toddlers', Dept 186 • Boys' 4-7, Dept 189 • Girls' 3-6x, Dept 167 • Girls' 7-14, Dept 142 • Hi-Teen Shop, Dept 172


Second Floor - Seventh Street
Men's Clothing, Dept 140, 141 • Men's Outerwear, Dept 149 • Boys' Clothing, Dept 145


Third Floor
China and Glassware, Dept. 235 • Gifts, Dept. 240 • Housewares, Dept. 222 • Small Appliances, Dept. 221 • Famous Appliance Centre, Dept. 276 • Floor Care, Dept. 270 • Hardware, Dept. 230 • Garden Shop, Dept. 223 • Slipcovers, Dept. 215 • Lamps, Dept 236 • Trim-A-Tree, Dept. 245 • Magic Lady Toyland, Dept 244 • Beauty Salon
Junior Colony Junior Sportswear, Dept 171 • Junior Dresses, Dept 160 • Junior Coats, Dept 178 • You Two Shop


Fourth Floor
Uphosletered Furniture, Dept. 200 • Dining Room Furniture, Dept. 201 • Bed Room Furniture, Dept. 202 • Chairs, Dept. 203 • Sleep Center, Dept. 204 • Floorcoverings Dept. 212


Fifth Floor
Domestics, Dept. 105 • Curtains and Drapes, Dept. 214 • Television Centre, Dept. 275 • Radio Centre, Dept. 275 • Records, Dept 336 • Custom Home Improvement, Dept. 318


Sixth Floor
Offices


Seventh Floor
Restaurant • Men's Grill
(500,000 s.f)
















Upper Darby
69th St. & Ashby Rd.
1948
115,000 sq. ft.


Trenton, NJ

South Broad and Front Streets
1948
Acquired Swern & Co.

Northeast
Castor & Cottman Shopping Center
1954

Camden, NJ
Broadway & Federal Streets
1955
155,000 sq. ft.

Morrisville, NJ
Morrisville Shopping Center
N. Pennsylvania & E. Trenton Aves.
1957
31,000 sq. ft.

Atlantic City
Atlantic Ave.  & Carolina
1962

Willow Grove
Snellenburg Shopping Center
York Road & Easton Pike
1962 b. 1963
75,000 sq. ft.

Oregon Ave. Shopping Center
Oregon Ave & 23rd St.
105,000 sq. ft.

Lawrence Park Shopping Center
Sproul & Lawrence Roads, Broomall
1962 b. 1960
100,000 sq. ft.

Plymouth Meeting Mall
Hickory Rd. & W. Germantown Pike
Plymouth Twp.
1966
185,000 sq. ft.

Echelon Mall (1970)
Voorhees, NJ

Berkshire Mall (1970)
Reading

Neshaminy Mall (1974)
Bensalem Twp.


Coming in due course.